Concourse Precision Tools Co. — Brand Refresh Project

During my university internship, I worked with Concourse Precision Tools Co., a Hong Kong–based manufacturer specializing in precision engineering tools and components. My role focused on rebranding the company’s visual identity to better reflect its values of accuracy, reliability, and global vision.

The project included creating a new logo system, brand guidelines, marketing materials, and website layouts, all unified through a modern and professional design direction. By combining clean typography, an industrial-inspired color palette, and visual elements representing craftsmanship and innovation, the refreshed identity captures the company’s dedication to micro parts and macro precision.