Creative Strategy / Visual Marketing
I combine my background in art, design, and storytelling with digital marketing tools to create engaging visual campaigns. My work blends strategy with creativity, focusing on branding, social media, and content that resonates with audiences.
“Transforming stories into visuals that connect.”
Process
Brand Identity – Developed a soft vintage-inspired color palette, playful typography, and a hand-drawn logo style.
Moodboard & Storytelling – Built a moodboard combining vintage stationery, snail mail inspiration, and cozy textures.
Instagram Launch Countdown – Designed a 7-day countdown campaign featuring product teasers, behind-the-scenes clips, and brand introduction posts.
Product Photography & Mockups – Styled photoshoots of handmade products (stickers, postcards, zines) to showcase texture and craft details.
Bilingual Captions (EN/中文) – Crafted engaging, friendly captions in both languages to connect with a wider audience.
To create a consistent and memorable identity for Perfect Traces, a handmade art brand specialising in stickers, postcards, zines, and keychains. The objective was to design a visual strategy for the launch that reflects warmth, nostalgia, and a handmade aesthetic.
Perfect Traces-Brand Launch
Result
Successfully launched Perfect Traces with a cohesive and recognizable brand aesthetic.
Built anticipation for the shop opening through Instagram storytelling.
Attracted organic followers interested in handmade art, snail mail, and stationery culture.
Established a foundation for long-term brand growth and a future online shop.
Key Visuals (insert images/screenshots here)
Moodboard
Logo / Color Palette
Instagram grid preview
Product shots (keychains, making process, packaging)
Skills Used
Branding & Identity Design
Social Media Content Creation
Campaign Planning & Strategy
Bilingual Marketing (EN/中文)
To establish Tsuki Ink as a unique tattoo brand with a dreamy, luna-inspired idetity. The focus was on creating engaging Instagram content that reflects both artistry and personal storytelling while gradually attracting tattoo clients.
Tsuki Ink - Building a Tattoo identity on Instagram
Brand Concept & Identity – Developed the name Tsuki (月, “moon” in Japanese), symbolizing intuition, cycles, and mystery. Designed a visual style mixing minimal blackwork with celestial and floral elements.
Flash Design Showcase – Created tattoo flash sheets inspired by everyday thoughts, animals, flowers, and cosmic imagery. Shared these as posts and stories to display originality.
Content Strategy –
Posted process clips (sketch → stencil → tattoo).
Shared behind-the-scenes of practice work and tattoo equipment.
Wrote personal captions about inspiration (moonlight, nature, dreams).
Community Building – Only accepted friends/referrals, but kept an approachable and warm tone to build trust and anticipation for public bookings.
Visual Direction – Consistent use of vintage tones, nature, and tattoo motifs to strengthen aesthetic recognition.
Result
Built an authentic and relatable tattoo brand identity rooted in storytelling.
Attracted initial tattoo clients through word-of-mouth and social media presence.
Developed a growing collection of flash designs and healed tattoo photos for portfolio use.
Positioned Tsuki Ink as a brand with strong potential for future studio expansion.
Key Visuals (insert screenshots/photos)
Tattoo flash sheets (nature, flowers, animals).
Instagram grid preview.
Process clips (sketching, equipment).
Healed tattoos on clients.
Skills Used
Branding & Identity Design
Social Media Storytelling
Visual Content Strategy
Community Engagement
