⋇⋆✦⋆⋇Welcome to Perfect Traces⋇⋆✦⋆⋇
“Perfect Traces is a gentle space for handmade creations — from keychains to zines, each piece carries a trace of warmth, memory, and imagination.Every trace tells a story, every piece holds a little magic.”
About perfect traces
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I
A branding project for Perfect traces, Perfect traces create a consistent and memorable identity for Perfect Traces, a handmade art brand specialising in stickers, postcards, zines, and keychains. The objective was to design a visual strategy for the launch that reflects warmth, nostalgia, and a handmade aesthetic. -
Brand Identity – Developed a soft vintage-inspired color palette, playful typography, and a hand-drawn logo style.
Moodboard & Storytelling – Built a moodboard combining vintage stationery, snail mail inspiration, and cozy textures.
Instagram Launch Countdown – Designed a 7-day countdown campaign featuring product teasers, behind-the-scenes clips, and brand introduction posts.
Product Photography & Mockups – Styled photoshoots of handmade products (stickers, postcards, zines) to showcase texture and craft details.
Bilingual Captions (EN/中文) – Crafted engaging, friendly captions in both languages to conne
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Moodboard
Logo / Color Palette
Instagram grid preview
Product shots (keychains, making process, packaging)
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Branding & Identity Design
Social Media Content Creation
Campaign Planning & Strategy
Bilingual Marketing (EN/中文)
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Result
Successfully launched Perfect Traces with a cohesive and recognizable brand aesthetic.
Built anticipation for the shop opening through Instagram storytelling.
Attracted organic followers interested in handmade art, snail mail, and stationery culture.
Established a foundation for long-term brand growth and a future online shop.
Project 1 - Your Everyday Pills
Packaging Design Project
“Your Everyday Pills” is a self-initiated packaging design project created to accompany a series of handmade keychains. The concept focuses on delivering warmth and positivity through playful visuals and thoughtful presentation. I developed the entire design process independently — from concept ideation, illustration, and layout design to printing, cutting, and hand-packaging each piece. This project showcases my ability to combine illustration and product design to create cohesive, personalized packaging experiences.
Projectx 2 - Spookily Cuties Blind Box Halloween Special
A little mystery, a little magic …
Each Spookily Cuties Blind Box is designed, sculpted, and hand-assembled by me from start to finish — filled with tiny Halloween-themed polymer clay charms that celebrate the joy of surprises. You won’t know which cutie you’ll get until you open it — but that’s part of the fun!
Limited edition, lovingly made under the Perfect Traces universe — where handmade meets heart.